A group of investors is in talks to buy online platform OnlyFans for a price tag of around eight billion dollars, Reuters reports, citing informed sources.
The sources said the group of potential buyers is led by Forest Road Company, a Los Angeles-based investment firm.
Negotiations have been underway since at least March and an agreement could be reached in the coming weeks, the sources said, emphasizing that a deal is not guaranteed. They also mentioned the possibility of an IPO.
Investor interest has been attracted by revenue growth, which surged during the COVID-19 pandemic, they noted. According to British regulators, Fenix International, which owns the platform, generated $6.6 billion in revenue for 2023, compared to $375 million in 2020.
According to the agency, Fenix International’s sole shareholder is Ukrainian-born American Leonid Radvinsky. He acquired OnlyFans in 2018 and has received at least one billion dollars in dividends over the past three years, British reports show.
OnlyFans is an online platform that provides the ability to create and distribute content, including photos, videos and text, for a subscription. The service is particularly popular in the adult entertainment industry. The company is headquartered in London.
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