According to a recent survey, many people in Germany are forced to save money on food purchases because of inflation, reports the German newspaper Die Welt. 37% of Germans said that they began to prefer cheaper private stores instead of chain supermarkets. In addition, more than a third of the respondents began to buy cheaper meat, and a fifth admitted that they already buy less food than they would like.
Buy cheap or not buy at all: according to the survey, more and more German consumers are choosing food products, guided primarily by the price, the German newspaper Die Welt.
According to a new survey, many citizens are saving on food because of inflation. According to the survey, inflation is forcing many consumers to either choose cheaper foods or to cross certain groups of goods off their shopping lists, Deloitte, an auditing firm, said Wednesday in Munich.
According to the company’s report, 37% of those surveyed said they now prefer to shop at cheaper private stores rather than supermarket chains. More than a third of Germans – 35% – try to buy cheap meat. One fifth of the respondents said that they have already begun to buy less food than they would like to.
As the newspaper notes, the Deloitte company polled 25 thousand consumers in 25 countries in the annual “Global study of the pulse of the consumer,” including 1 thousand people in Germany in April. An additional survey with an identical sample was also conducted in June, according to Deloitte.
Compared to neighboring countries, the German population is traditionally considered relatively frugal when it comes to food purchases. The survey confirmed this: 35 percent of Germans said that when it comes to food, they think about money first.
According to Deloitte, Germans spend on average 15% of their monthly budget on food, compared to 18% in Italy and 17% in France.
However, more and more consumers also prefer to buy healthier and therefore more expensive food – for example, fresh produce instead of cheaper ready-to-eat meals, according to the study. The “healthy” type of eating in Germany accounts for 23 percent of the population, according to the German newspaper Die Welt.
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